In the age of rapid and constantly growing technology, geolocation is sneaking its way into just about every device and application we use. For some applications, it seems necessary, and for others the purpose is less clear, but consumers are accepting it anyways, because, why not?
When your location is tracked and recorded, it is typically meant to add value to the users experience. However, where does one cross the line between geolocation adding value and geolocation being intrusive?
In the retail industry, adding geolocation data to information on customers, can be beneficial in tailoring the marketing target according to customer preferences and locations.
Is Location Important or Intrusive?
For medium-sized businesses, an increased growth in customer engagement and improved business analytics is being seen through the embedding of geolocation data from mobile devices. Businesses with multiple locations may see the value in adding geolocation data, while smaller businesses with only one location may find the idea of embedding location data within mobile applications intrusive. In this sense, customers may not be able to see the value in providing geolocation information to a smaller-sized business.
So what are the benefits of Geolocation use beyond customers?
While geolocation benefits in the retail industry are clear to see in relation to marketing, mobile location data is not solely limited to customers. Geolocation can also aid in business asset locations and a mobile workforce. Geolocation can assist your business in being more efficient and functional by cutting down on resources, and speeding up processes through mobile assistance.
The information provided through geolocation information can be beneficial or intrusive. For businesses, it is easy to use this data as a beneficial asset in the company, assisting in marketing, efficiency, and functionality.
For more information on geolocation information and data collection, feel free to contact our team. You can reach us by phone or send us an email. Geolocation data is a powerful tool, and we will assist your business in making the most out of this information.
